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Игорь Синяк представил his new music video for a symbolic 70,000 euros (YouTube later removed it from its platform). Vilchinsky directed it, but did that save the project?
First of all, may God grant each of us the chance to wake up with the same level of self-confidence that Igor exudes when he steps into the frame. It’s a master class in self-esteem. But let’s be clear from the start: this isn’t a call to action. Guys, keep taking care of yourselves. In my opinion, confidence is great, but mirrors are still a thing.
When we look at this series of images, we get the distinct impression that the angel didn’t descend from heaven, but simply ate Britney Spears. By the way, we haven’t seen her in a while—is that a coincidence?
We're witnessing a classic scenario here: in my view, ambition is outpacing reality, and the microphone is where this becomes particularly evident.
Subtone (или “пение с придыханием” — это вокальный приём, создающий мягкий, воздушный и интимный звук за счет сочетания работы голосовых связок с прохождением большого количества воздуха, – прим. Doberman.media) — This is a niche product, and it doesn't really win people over here. Money can buy a lot of things, but you can't buy charisma with it.
The music video is full of attempts at "high art," but in reality, it looks like an expensive European-style renovation from the 2000s. Why didn't he follow his friend's example? Sergei Apolonov (By the way, Person of the Year 2025) — that’s the mystery of the century to me. Seryozha has something that’s missing here: authenticity. And here? It’s just an attempt to drown out the emptiness with “fancy, lavish” trappings.
Let's be honest: if they'd cut Igor out of this video and just kept the handsome guys for the same 70,000, the song would have taken off right away. Views would have grown organically—an audience for good-looking bodies is universal. That would have been a fair deal. But Igor decided he was the star here.
The editing raises questions: such abrupt cuts are usually used to hide the fact that the actor on screen doesn’t know how to move. We’ll leave it up to the viewer to decide whether that’s the case here. In any case, Vilchinsky works with what he has—but even strong direction can’t make up for a lack of concept. The whole thing comes across as vulgar, tasteless, and, most disappointingly, completely out of step with the times.
All in all, “Total Control” is really just about how to spectacularly blow the budget. 70,000 euros for what, in my opinion, looks like a display of bad taste for the whole of YouTube—that, of course, is also a performance of sorts. But we’ve seen this before, and in 2026, it’s just stale merchandise from the last decade’s clearance sale.
P.S. From the editors of Doberman.media. We wish Igor every success in his creative endeavors and look forward to following the progress of the Angel project. Criticism is part of the game, too, so you’re welcome to share your thoughts.
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