European GBT media for gay men, bisexual men, trans men, and men who have sex with men. The publication is available in in Russian and English languages. The magazine's primary audience is Russian-speaking men living in the EU and the US.
Doberman Media is an independent European media outlet with an international audience. We produce journalistic and editorial content about the lives of the men at the heart of our audience: gay men, bisexual men, trans men, and men who have sex with men (MSM).
Doberman Media is a specialized publication for men, with its own distinct audience, interests, challenges, and experiences.
Doberman Media doesn't try to be a media outlet about everything for everyone
We cover sex and relationships, sexual and general health, HIV, psychology, body and fitness, culture, emigration, life in Europe, society, rights, everyday life, and everything that truly matters to our readers.
At the same time, a person's self-identification is not the only thing that matters to us. A man may have sex with men without considering himself gay or bisexual, using those identity labels, or identifying with any community at all. These men are also part of our audience.
That is why Doberman Media speaks not only to those who already define themselves through a particular identity.
Our mission is simple: to create a modern, independent, and useful media outlet that speaks directly to men, without having to explain why we deserve dedicated attention.
Who We Serve
Doberman Media's core audience is men for whom topics such as male sexuality, relationships, health, the body, identity, and everyday life are directly relevant.
First and foremost, these are:
- Gay men – men who are attracted to men and identify as gay.
- Bisexual men – men who are attracted to both men and women.
- Trans Men – men with transgender experience for whom topics related to the body, health, relationships, sexuality, and life in society are important.
- Men who have sex with men (MSM) is a distinct audience that is especially important to us.
The term MSM describes sexual behavior, not identity. A man may have sex with men without identifying as gay or bisexual. He may not use any of these labels, consider himself part of any movement or community, or tell anyone about his sex life. But his need for information about sexual health, relationships, safety, HIV, prevention, the body, and other issues does not simply disappear. This is precisely why MSM are one of Doberman Media's key audiences.
A European publication with an international audience
Doberman Media is evolving as an international publication and is currently published in Russian and English.
The Russian-language edition remains one of Doberman's core areas of focus and serves audiences in various countries across Europe and beyond.
The English-language edition allows us to reach an international audience and expand beyond the Russian-language media landscape.
For us, different languages are more than just different versions of the same website. Each language edition should speak to its own audience in their language and take into account their cultural and informational context.
What We Write About
Doberman Media is more than just a media outlet about sexuality.
Sexuality is an important part of our audience's lives, so we talk about it openly and without unnecessary embarrassment. But the magazine's content is not limited to this topic.
We write about:
- sex and relationships;
- sexual health and HIV;
- psychology and emotional well-being;
- body image, appearance, and fitness;
- meeting people and dating;
- culture and entertainment;
- travel and emigration;
- life in Europe;
- society and rights;
- technology;
- men and male culture;
- everyday life.
We are interested not in an abstract “agenda,” but in people's real lives.
How to build relationships. How to take care of your health. How to understand your own sexuality. How to find a partner. How to move to another country. How to settle into a new place. How to look the way you want. How to have safer sex. How to simply live your own life.
That's what we talk about
Why we need Doberman Media
We believe our audience needs its own dedicated, specialized media outlet.
Not a general-interest website “for everyone,” where men’s issues are just one of many categories. Nor is it a publication that reduces the lives of gay and bisexual men solely to sexuality.
Doberman exists specifically for this audience.
We want to create a publication where a man can open an article and see his own life, his own questions, and his own experiences reflected in it.
At the same time, we don't need every reader to identify as gay, bisexual, or any other label.
What matters more to us is that their life, interests, and experiences are connected to the audience Doberman exists for.
Gay men. Bisexual men. Trans men. Men who have sex with men.
That is Doberman.
Philosophy of Doberman.media magazine
Dober man .media is a title that immediately evokes associations with strength, masculinity, intelligence and style. It's the perfect name for a men's media that caters to modern, confident men. But there is a deeper context to the name, especially when you look at it through the lens of gay culture.
Intelligence and discipline
Dobermans are also known for their intelligence and discipline, which highlights the intellectual component of the magazine. A men's magazine with this name can offer not only entertaining content, but also materials that stimulate thinking, development and strategic decision-making.
Association with Doberman
The Doberman is a dog breed that is known for its courage, determination, and loyalty. They represent strength, endurance, guarding instincts, and intelligence—qualities that are often associated with masculine nature. A magazine with such a name seems to convey that its reader is a person who is not afraid of difficulties, is always on the alert and is able to stand up for himself.
Wordplay
In the name DoberMan the word is highlighted Man , which clearly indicates a male audience. This makes the name capacious and purposeful. The magazine offers content for men that combines masculine power with a modern approach to life.
A reference to gay culture
In gay culture, Doberman masks are a symbol of the fetish scene, sexual identity, and power. And yes, this is also part of the name. We do not deny this association, on the contrary, we build it into the brand's philosophy. Doberman is also a codename familiar to those in the know. This is a sign to "our own".
Modern and brutal image
The Doberman is a dog with an aristocratic appearance, which gives it grace along with an aggressive appearance. This reflects the idea that a modern man can be strong and stylish at the same time, and a magazine DoberMan will talk to such a man who strives for success, style and self-development.
Contacts
If you have a question, suggestion, or feedback about the website, please contact us.
Editorial Board:
[email protected]
Editor-in-Chief:
[email protected]
Technical Department:
[email protected]
(рассматривает вопросы технического характера по поводу работы сайта журнала и мобильных приложений (Android и PWA), а также вопросы по поводу подписки/отписки от рассылок журнала)
Legal information
Doberman.media is registered and operates in the European Union. All materials and activities of the site are governed by the laws of the European Union. All disputes related to the use of the site are governed by EU law.
Website blocked in Russia 3208139-URL-on on 10.06.2025. The project is not a “foreign agent” or an “extremist organization” in the Russian Federation.
