Advertising for
queer audiences
Doberman.media is the only Russian-language LGBTQ+ magazine in the EU. Gays, bisexual men, trans guys and MSM. Your brand goes to the right people.
Media with a mission
Doberman.media is a cross-border ecosystem for gay, bisexual men, trans guys and the MSM community. We work where LGBTQ+ media are silent.
Russia, Belarus, Ukraine, the Baltics, the EU. Our audience trusts us – and that trust carries over to the brands that choose us.
Specialized audience with unique loyalty
Anonymity Technologies – Readers from Closed Regions
The EU, emigration, Eastern Europe — a single queer space
EU jurisdiction, servers in the Netherlands, GDPR
Who reads us
An engaged community with a high level of trust in the platform and loyalty to allied brands.
Men who have sex with men are the main core
The only platform with expertise of trans-masculinity in Russian
Russian-speaking LGBTQ+ in Europe, the Baltics, Ukraine and the CIS
Readers from Russia and Belarus via VPN, app and mirrors
Tools for your brand
Editorial material that fits seamlessly into the content. Your brand story in a language that is trusted by queer audiences. Especially effective for health, pharma and lifestyle.
RecommendedStandard and non-standard formats. Flexible configuration by geo and sections.
Wide coverageDirect contact with digest subscribers. Integration or dedicated email.
Direct contactPre-roll, mid-roll, sponsorship. Spotify, Apple Podcasts, YouTube.
Audio FormatDetailed editorial review with real testing and high trust.
ExpertiseInteractive formats and video integrations for maximum memorability.
EngagementFour steps to launch
Write to the mail or fill out the form - we will get in touch during the working day.
We prepare an individual offer: formats, deadlines, predicted results.
We will agree on the materials. The editors create native content on a turnkey basis if necessary.
Detailed report on reach, CTR, engagement, and conversions after the campaign.
Advertising with results
LGBTQ+ segment with high loyalty. No unnecessary coverage.
A brand in the context of journalism that readers have trusted for years.
Russia, Belarus, Ukraine, the EU are inaccessible to most queer media.
Detailed reporting for each campaign without hidden metrics.
"Queer audiences reward genuine support with loyalty, which is absent in the mass segment. Allied brands receive reputational capital."
LGBTQ+ Media Landscape Research, 2024Your brand deserves
the right audience
Doberman.media is your partner in effective advertising for the LGBTQ+ community.
✉ [email protected]Contact Us
The advertiser department is ready to prepare a media kit and offer a solution for your brand.
