Pinterest published A report on men's trends based on search query data and user activity on the platform. The report reveals that men are increasingly using Pinterest to find inspiration in fashion, personal care, fitness, technology, and other areas.
For the first time, the platform has revealed data showing how men—especially those from Generation Z—are actively joining the Pinterest community, challenging stereotypes and creating a unique space for self-expression. Men make up more than a third of Pinterest's global audience, and their numbers are growing rapidly. These users reject the toxicity typical of other online platforms and seek inspiration in a positive, safe, and authentic environment.
A Positive Space for Self-Expression
Pinterest stands out as an oasis of positivity, where men find a community that supports their interests and allows them to be themselves. According to a YouGov study, more than 75% of young men are concerned about the impact of social media on their health, and 65% of men worldwide want to express their true selves online. On Pinterest, they find a place where they can confidently explore their passions. — From health care to creativity and raising children. For example, the popularity of Pilates-related searches among men is skyrocketing, while searches for ideas for photo shoots marking important life milestones (+415%) and smart parenting (+125%) are on the rise.
Men and Brands: Loyalty and Awareness
According to GWI, nearly half of Gen Z men (ages 18–27) and Millennials (ages 28–43) who use Pinterest monthly are loyal to their favorite brands and carefully research products before making a purchase. Pinterest’s male audience doesn’t just browse content—they save ideas with the intention of putting them into practice, whether that’s creating fitness plans, financial strategies, or exploring new aesthetics and hobbies. Men also aren’t afraid to experiment: nearly half of male Pinterest users consider themselves trailblazers, which is reflected in their search for unique styles, travel destinations, and technology.
Pinterest Man: A New Space for Men
Health and Fitness
Men on Pinterest are actively interested in health and physical activity. According to GWI, more than half of male users from Gen Z and the millennial generation are passionate about sports and fitness. Pilates and rock climbing are experiencing a real boom: searches for “rock climbing aesthetics” have increased by 95%, and for “Pilates clothing” by 125%. Men are also seeking advice on hydration (+50%) and functional nutrition, including electrolytes (+45%).
Style and Personal Care
Мужчины на Pinterest переписывают правила стиля и ухода за собой. Половина пользователей-мужчин поколений Z и миллениалов, по данным GWI, заботятся о своей внешности и открыто об этом говорят. Популярность запросов на здоровый уход за волосами (+45%) и уход за сухой кожей (+45%) растет. Мужчины также экспериментируют с макияжем (+50%) и дизайном ногтей (+115%). Мода остается ключевой категорией: 46% молодых мужчин используют Pinterest для поиска fashion-вдохновения, создавая новые эстетики, такие как older brother core (+95%) and vintage grunge (+50%).
Technology and Finance
Men on Pinterest are tech-savvy users interested in new gadgets and tools. Searches for 3D printers rose by 1,210%, and searches for AI videos increased by 800%. In addition, nearly half of male users are interested in investing and business, as reflected in the rise in searches for investment apps (+620%) and budget planning apps (+285%).
Life Stages: From Gaming to Fatherhood
Men's interests on Pinterest evolve alongside the different stages of their lives. Young Gen Z users are passionate about gaming: searches for game design have increased by 160%, and searches for characters League of Legends — by 590%. Millennials, meanwhile, are looking for inspiration for their homes and families: 41% of them are exploring home decor, including steel tables (+35%) and chrome-plated aesthetics (+40%). Fatherhood is also in the spotlight: searches for photo shoots of milestone moments (+415%) and smart parenting (+125%) are skyrocketing.
Pinterest notes that men make up a significant portion of the platform's audience, and their activity continues to grow. The report emphasizes that men use Pinterest not only to find ideas, but also to plan purchases and carry out projects. This makes the platform an important tool for brands that want to reach a male audience.
0 comments
Enter your email and we will send you a one-time code. No passwords or accounts.
Code sent to
If the email doesn't appear in your inbox within a few minutes, check your spam, junk, or promotions folder, as some email services may mistakenly place automated messages there