Just yesterday, you were hitting the clubs every Friday or eagerly awaiting your first date, but today you look in the mirror and notice wrinkles at the corners of your eyes. If you’re in your thirties right now and teenage acne stopped being a concern a long time ago, it’s time to start thinking about aging.
Дело в том, что косметические процедуры перестают работать на коже примерно после 40 лет, поэтому пользоваться кремами стоит именно до этого возраста. На самом деле мужское лицо гораздо медленнее покрывается морщинами и возрастными деформациями по сравнению с женским, но процессы старения у мужчин запускается примерно в 25-летнем возрасте [как и у женщин].
Aging of the Facial Skin
Visible aging of the facial skin in men usually begins after age 35. In men, the aging process generally proceeds slowly and accelerates noticeably after ages 40–45 against the backdrop of rapid decrease sex hormone levels, which, in addition to their primary function, also stimulate the activity of the sebaceous and sweat glands, ensuring adequate skin hydration and protecting the skin from environmental factors.
The “drying out” of the epidermis as part of the aging process in men’s facial skin is accompanied by a thinning of the blood vessels, which manifests as increased skin sensitivity to various forms of damage, solar radiation, and so on. At this stage, a network of blood vessels becomes clearly visible on the face, giving it a reddish-purple hue.
Choosing a Cream
The right moisturizing face cream is the number one solution for any skin concerns men may have. The cream should be lightweight, absorb quickly, and not leave a greasy or sticky feeling on the skin.
Apply the cream immediately after cleansing your face and while your skin is still dry. However, it’s important not to simply squeeze the cream onto your palm and smear it generously over your face, but to apply it carefully along specific lines—this will enhance the cream’s effectiveness by allowing the skin to absorb the nutrients more effectively.
Don’t forget that the label “anti-aging” on a cream is just a marketing ploy, and despite all the free samples and the enthusiastic pitches from sales associates (who, after all, are paid on commission), there isn’t a single product in the world that can completely stop aging or eliminate all its signs.
That's why your best defense is doing these 3 routines every day. Here they are:

Washing One's Face
Forget about regular soap! Use it on your body, hands, feet—anywhere but your face. Better yet, get rid of it altogether. Instead, buy a product that’s specifically suited to your skin. A facial wash or foaming cream is just what you need.

Hydration
It's absolutely essential. Especially after shaving, since shaving can really irritate the skin.
So if you don't want to end up with a face that looks like it belongs to a movie villain, add a powerful moisturizer to your skincare routine. Look for one with a light texture.

Sun Protection
In most cases, wrinkles and age spots are caused by ultraviolet rays.
That's why we recommend using products that not only protect against the sun (look for the words on the label «SPF [цифра от 25 до 50]»), but they also contain additional barriers—such as antioxidants.
To combat wrinkles before reaching the age of 30–40, most men need only use a suitable face cream and cleanse their skin regularly. Products designed to reduce dark circles and bags under the eyes are also recommended—when used consistently, they work wonders.
Retinol
Well, and here's our bonus… even if you haven't been swept up in the anti-aging craze, you still pay attention to the condition of your skin. Retinol, also known as vitamin A, helps the skin perform all of its functions while delaying the appearance of signs of aging. We recommend applying a cream containing retinol to your face every day before bed.

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