The era of hoodies is officially over. Oversized fashion has come to an end, and the zeroes trend is back — with body-hugging T-shirts and hip-hugging pants

Fashion is going through another turning point. After years of the unchecked dominance of oversized clothing, when clothes seemed three sizes too big, the industry is rapidly shifting toward form-fitting silhouettes. The main trendsetter of Russian television, Vladislav Lisovets, stated unequivocally on the air of the Moscow 24 channel: the era of comfortable hoodies is over.

The end of freedom or a return to the body?

Sales of slim men's jeans in Russia have grown by 50%. Analysts say that body-hugging clothes are becoming trendy again: this year demand for men's styles has increased 2.5 times, while demand for women's has risen 1.5 times.

According to Lisovets, the shapeless clothes are being replaced by the aesthetics of the zeroes. Society will have to get used to skinny pants and low-rise skirts, fitted V-neck T-shirts, and experimenting with prints again. At the same time, the expert admits: the zeroes are remembered by many as an era of questionable taste and outright anti-aesthetics.

“Fashion in the 2000s was downright vulgar and very ugly. But there was the oversize era too — it wasn’t exactly super aesthetic either, especially our mothers and grandmothers didn’t like it, saying: ‘What is this hideous, shapeless thing?’ But the 2000s at least were sexy, because they encourage paying attention to the figure.”

The main plus of the return of billowy silhouettes, in the stylist’s view, is discipline. After uncontrolled overeating, you can no longer just squeeze into these things — the new old fashion demands physical fitness and mindfulness.

Sports pants with a classic twist and a rejection of “brain gum”

If you believe Lisovets, a modern wardrobe is built on a bold mix. What’s trending is the combination of the seemingly incompatible: sporty pants tailored to the pattern of classic trousers, stripes, checks, and leopard print all in one outfit. The main thing is that a strict blazer brings all this chaos together and gives the look a sense of expertise.

At the same time, the stylist himself takes a radical approach not only to wardrobe, but to pop culture as well. When asked about cult fashion films, Lisovets reacted extremely skeptically, calling cinematic hits nothing more than fluff:

“The Devil Wears Prada 2”? I haven’t seen it and I won’t. It’s fluff, a film that has nothing to do with fashion. It’s made for the general audience, so that people will go, spend some time, and look at beautiful bags. I almost feel sorry for the time spent on it.”