And most importantly: how contemptible clothes from the wardrobe of provincial dads turned into the main ironic fetish of modern fashion
If you've ever opened street style coverage of recent seasons or followed queer influencers, you've probably noticed one detail. No, these are not micro-shorts or formal suits. These are Jorts (бермуды) — those baggy denim shorts to the knees or mid-calf, which five years ago were considered an absolute synonym for bad taste.
British GQ Released A lot of material about why the Jorts have taken over the wardrobes of gay and queer guys. "Doberman Media" retells the essence of this text with irony, camp and deconstruction of masculinity.
Table of Contents
Where did the jorts come from in the first place and why did everyone laugh at them?
Historically, jorts have been associated with two equally unfashionable extremes. First extreme: Dad Core Because in such shorts, American fathers of families traditionally mowed lawns on Sundays, tucking a T-shirt into a belt. The second extreme: Skaters from the 1990swho wore denim three sizes larger.
For a long time, the fashion industry and society as a whole agreed that jorts were a crime against aesthetics. But that's why they attracted the queer community.
What does camp and irony have to do with it?
Fashion for marginalized communities has always been a tool for performance and protection. Queer culture has historically been adept at taking the most ordinary, grotesque, or hyper-masculine things and turning them inside out.
This is a classic Camp – the aesthetics of deliberate exaggeration and irony.
When a thing is so bad that it becomes good, this is the law of the genre.
While heterosexual fashion for decades has been built on the desire to look "solid" and emphatically attractive to the opposite sex, queer culture allows itself the luxury of being ridiculous and experimental. Baggy Jorts break the proportions of the body and flatly refuse to "sell" the muscles of their owner.
Evolution of style: from skinny to total oversize
Until recently, the uniform of progressive guys was tight skinny jeans and tight short shorts, demonstrating the results of endless workouts in the gym.
But the world has changed. The modern generation chooses comfort and androgyny. Rigid boundaries have been replaced by relaxation: clothes no longer have to prove anything to anyone. Huge, hanging jorts became a manifesto of freedom from imposed standards of beauty and physicality.
Nostalgia for Y2K and the Videotape Era
Like most current trends, the obsession with jorts is fueled by a powerful nostalgia for the 90s and early 2000s.
What started as a post-ironic meme on social networks quickly became a global trend thanks to catwalks and queer influencers.
In short: why is it important?
Queer guys' obsession with jorts isn't just a fad of fashion magazines like GQ. These are cultural code and the "friend/foe" marker. It is also A way of self-expression, replacing boring rules of decency with a pure sense of humor.
And, of course, this is a real challenge to the system: while conservatives continue to wince at the sight of ridiculous length just below the knee, fashion once again proves that the boundaries between "beautiful" and "ugly" exist only in our heads.
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