Every June, Pornhub publishes Pride Insights – statistics on what viewers of gay content around the world are watching and searching for. In 2026, the data was unexpected even for the site itself. Women now make up half of the audience. People over 65 watch gay more often than younger people. And the most popular query was a word that did not exist in this context ten years ago.
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What happened
In June 2026, Pornhub shared the statistics for Pride Month by publishing an infographic on its analytics portal. The data covers the whole world: the most popular queries, categories, actors, and viewer demographics.
The main surprise is that the word "femboy" topped the ranking of search queries by a huge margin. This is the first time that the traditional "twink" leader has lost first place.
Why "femboy"? And what does it even mean
Femboy is an image: a man with an emphatically feminine appearance. No strict rules about orientation or identity. The aesthetic came from anime and internet subcultures, blossomed on TikTok and Reddit, and has now made it to the top of the world's largest adult site.
Next to "femboy" in the top are "anime", "animation", "hentai", "furry". All these are formats where reality is not necessary. The audience, especially young ones, is increasingly willing to go into the virtual and drawn. 🎌
The top 5 also included the query "straight guys first time" - a fantasy about a heterosexual man who "tries for the first time". This has been a steady trend for several years in a row.
Who is watching. You will be surprised
Previously, it was believed that gay content was watched mainly by men. The data of 2026 refutes this. Among the audience are 50.3% men and 49.7% women. Almost equally.
Three years ago, women made up 43% of the audience. In 2025 — 47%. Now — 50%. The growth is stable and very fast.
The youngest group – 18-24 years old – is expected to make up the largest share: 31%. But the most unexpected result is in people over 65 years old. They watch gay content 26.3% more often than the average for all ages. This is the highest rate among all groups.
The researchers explain it simply: A generation that grew up in an era when homosexuality was criminalized or stigmatized now enjoys the anonymity of the internet. And he catches up. 👴🏳️🌈
The most popular actors. Who is watched most often
Pornhub has also published a ranking of the most viewed actors among gay content viewers. The undisputed leader is Tyler Wu, an Asian-American actor whose presence at the top reflects the global growth of interest in Asian performers. In second place is Ethan Lestrey, in the third — Legrand Wolfe.
* Straight Performer - Straight actors at the top of the gay rankings 🎭
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