How do you apply perfume correctly? Yes, some people don't know how to do it right

Let’s talk about a style element that, although it may seem like a small detail, can reveal your personality and catch the attention of those around you. I’m talking, of course, about perfume. The art of wearing fragrance isn’t just a way to freshen up your look—it’s also the key to creating a sophisticated, memorable image.

It was an incident involving my father that first made me think about the proper way to apply perfume. I remember how he would dramatically spray the fragrance all over his upper body, treating it like a real ritual.

If you’re still unsure how to do this properly, let me assure you: the difference between someone who has mastered this art and someone who doesn’t understand its subtleties is immediately apparent. Want to uncover the secrets of applying perfume correctly? Then this article is just for you.

How to Choose Perfume: Simple Rules

Choosing a perfume is an art form in which it’s important to consider not only your personal preferences but also the circumstances in which you plan to wear it. After all, the right fragrance can become an integral part of your look.

Let’s start with seasonality. In winter, it’s more appropriate to use rich, warming scents with woody or spicy notes. They seem made to emphasize warmth even on the coldest days. Summer, on the other hand, calls for freshness. Light floral or citrus scents will refresh you without overwhelming those around you in the heat, when tensions are already running high.

In addition to the time of year, it’s important to consider the context. A job interview? A light, subtle fragrance will make a positive impression. A romantic dinner? Here, you can go for something more bold to highlight your charm. Even when you’re out for a walk or working out, you can choose a fragrance with invigorating, energetic notes.

To avoid getting lost in the world of fragrances, trust a perfumer or start with a simple experiment. Throughout the year, I’ll be sharing recommendations with you and telling you about the best men’s perfumes—from light daytime options to long-lasting evening scents.

Remember: perfume isn't just a scent—it's a reflection of your personality. Choose it wisely and enjoy the result.

How to Apply Perfume Correctly: Simple Rules

The right fragrance isn’t just a way to express your style—it’s also an art form that influences how others perceive you. However, to achieve the perfect effect, it’s important to follow a few simple rules. As a well-known ad says: "Less is more".

Apply perfume to the warm areas of your body where the scent will unfold best: your wrists, the crooks of your elbows, your chest, and behind your ears. This is enough to enhance your look without making the scent overwhelming for those around you.

There are two common mistakes you should avoid. First, never “shower” in perfume—it’s more likely to repel people than to pique their interest. Second, don’t spray it on your clothes: the scent won’t develop properly, and stains on the fabric are unlikely to be welcome.

The best time to apply perfume is right after a shower. Clean skin, open pores, and a slight bit of moisture on your body enhance the fragrance’s longevity and allow it to unfold fully, turning it into a subtle yet confident statement about who you are.

If your perfume has a spray, hold the bottle 10 cm away when spraying. If it doesn’t, apply the perfume gently and sparingly to the areas of your choice. And trust me, just one light application will be enough to envelop you in a pleasant scent.

Personally, I follow these rules when applying Tom Ford Beau de Jour Signature—a fragrance that always unfolds perfectly at just the right moment.

How to Make Your Fragrance Last Longer: Proven Tips

Want your fragrance to last all day? I have a simple but effective life hack: mix your perfume with an unscented moisturizer and apply the mixture to the desired areas. This will help the scent linger on your skin and unfold smoothly and evenly.

It’s important to remember one thing: our sense of smell is prone to what’s known as “accommodation.” After a while, it may seem to you that the scent has completely faded, but that’s not the case—those around you can still smell it perfectly well. There’s no need to apply more perfume if you can no longer smell it yourself.

Here's another tip: be sure to wash your hands after applying perfume. This will prevent you from transferring the scent to objects or food, which isn't always pleasant.

And most importantly—choose a fragrance that you truly love. But at the same time, don’t forget how others perceive it. Perfume is your signature, and a good signature should be memorable and appropriate.