The Tagansky District Court of Moscow received Protocol on "LGBT propaganda" on the Internet (Part 4 of Article 6.21 of the Code of Administrative Offenses) in relation to NUOLAB LLC.
In February 2026, the Cha Wu Kao brand announced the appointment of a popular media face Alexei Zhidkovsky ambassador of the lip gloss line. The company explained the choice by the correspondence of values: the brand's DNA includes irony and freedom of expression.
Doberman.media noticed that a photo from TikTok titled "Ambassador of our lip glosses: Alexey Zhidkovsky | TikTok" deleted, but still Available on Google.
@makeap_batyarkina1 Did you know that Alexei Zhidkovsky has his own lip gloss?
♬ original sound – ANASTASIA/MAKEUP FOR YOURSELF
@ariiandreeva Что думаете? #бренд #косметика #блогер
♬ Original sound by Ariandreevaa
What exactly was the reason for the protocol is not yet known. The fine under this article for legal entities is from two to five million rubles.
CHA U KAO is a Russian creative cosmetics brand founded at the end of 2022 in Moscow by Anton Telyshev. The name comes from the name of the French artist Sha-Wu-Kao, a clown and Moulin Rouge dancer of the late 19th century, who was one of the favorite models of the artist Henri de Toulouse-Lautrec. The brand is inspired by her image - a daring and free personality who broke the rules and won hearts.
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