Blogger and influencer Igor Sinyak is the star of the latest episode of the YouTube show “Caution: Sobchak.” The interview, recorded in Paris, covered Sinyak’s journey from “generalissimo of the haters” to a luxury influencer living in France.
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A robbery of 600,000 euros
One of the central topics of the conversation was armed robbery, which took place in Sinyak’s Paris apartment a few months ago. According to the blogger, two dark-skinned men broke in at night; one of them held a knife to his throat while the other carried out bags and jewelry. Although the damage was initially estimated at 200,000 euros, the final amount came to about 600,000 euros. The police managed to find the perpetrators, but the masterminds have not yet been identified. Sinyak is certain that the robbery was carried out based on a tip from one of his acquaintances.
Hermès' "Illness" and Dopamine
Right in the middle of the interview, Sobchak and Sinyak visited the Saint-Ouen flea market, where the blogger bought a vintage bag A Birkin bag for 11,500 euros. Sinyak admitted to “shmogalism,” describing the purchase of expensive items as “instant dopamine.” He attributes his passion for luxury to his impoverished childhood in Vorkuta: “It’s as if I can’t get enough of it. I don’t know when to stop.”
Apologies for a Toxic Past
Igor Sinyak publicly apologized for systematic bullying, which he did early in his career on the “Vsyapravda Show” (VPSH) channel. He admitted that his actions caused psychological distress to other bloggers, such as Sasha Spielberg, Katya Klap, and Yulia Pushman.
- About Sasha Spielberg: Sinyak cried during a private conversation with her and apologized for the harassment he had faced over the hygiene product ad.
- About the “lower Internet”: The blogger claims that his aggressive persona was a defensive reaction to social rejection and his own insecurities.
Identity and Gender
Sinyak emphasized that he does not identify as transgender and has no plans to change his gender. “According to my passport, I’m a man, but I like to look feminine,” he said, adding that he doesn’t want to use the term “non-binary” and prefers to just be himself.
Life in Exile
The blogger left Russia in August 2022 following complaints from civil society organizations and scrutiny from the Safe Internet League. He now lives in Paris, takes antidepressants, and is pursuing a music career alongside his friend, rapper Sergey Greivais. Sinyak expresses his views on the war through the format of his blog—an attempt to see “something good” when “the whole world is in ruins.”
A brief look at other topics:
- Revenue: The main source of income comes from advertising contracts and a network of Telegram channels.
- Family: Sinyak is grateful to his parents for their unconditional support; his mother always protected him from bullying at school.
- Plans: A major concert by Sinyak is scheduled for May 21 in Paris; he describes it as a blend of music and an unboxing show.
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