Context. TikTok is addictive after 35 minutes of use. Such data is disclosed by ByteDance itself, which owns TikTok. The company itself is well aware that a user needs a little more than half an hour or 260 videos to become addicted to the platform. Most often, it is children and adolescents who become addicted.
Well, TikTok, you've done it again! It turns out that after just 35 minutes of scrolling, you can become addicted to this platform. And, guess what? ByteDance, the company that owns TikTok, is well aware of this. They even revealed the exact data: just half an hour, about 260 videos - and you are Caught.
How does it work?
The platform aims to create short, engaging videos that literally stick to the brain. These videos follow each other so quickly that you just don't have time for boredom. If earlier addiction to social networks was built on likes and comments, then here another mechanism works - an endless stream of content, where each new video promises even more fun, drama or surprise.
Why is this alarming?
Children and teenagers suffer the most from this, and this is not a joke. A young brain easily succumbs to such "quick pleasures" and craves new stimuli. 35 minutes and that's it, you can't stop! And for those who spend hours on the platform on a daily basis, the likelihood of becoming addicted only increases.
What does this mean for users?
Every hour on TikTok feels like just "five minutes" because the platform is perfectly tuned to immerse you. The more you watch, the more your brain gets used to these "dopamine bursts," and the harder it will be for you to stop. TikTok's algorithms learn your preferences and slip you even more exciting content. And then a vicious circle begins – you look, the algorithm adjusts, you get even more "hooked".
What to do?
- Watch the time. Even if it seems that you have come in for a short time, set a timer - 35 minutes can fly by unnoticed.
- Be attentive to yourself. If you feel like you can't stop scrolling, that's a signal: it's time to take a break.
- Restrict access. For children and teens, it is especially important to monitor time on TikTok. Try setting a daily limit through your phone's settings or special apps.
Conclusion: TikTok is fun, but you should be careful
TikTok's algorithms are like modern digital magic designed to grab attention. But there is a danger behind this magic: the more you look, the more you "stick". So the next time you open the app, remember: just 35 minutes and TikTok could be your new addiction.
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