In 2024, Pornhub, as always, collected data on billions of views to understand what people around the world were searching for and watching. The site’s analysts shared some interesting insights into how pop culture, world events, and changing attitudes toward sex have influenced porn consumption.

Modesty Is Trending

This year, Pornhub users were looking for more “modest” and “mindful” content. Searches for "modest" increased by 133%, "conscious pleasure" by 112%, and "conscious JOI" (JOI is an abbreviation for jerk off instructions) by 87%. Searches related to modesty also increased, with "modesty" by 77% and "modest" by 45%.

Experts attribute this trend to people's desire to return to simpler and more authentic things.Searches for the phrase "simple sex" increased by 55% and "authentic sex" by 43%. There was also an increase in interest in “ethical porn” (+92%) and “respectful sex” (+61%).

The Secret Lives of Wives

After the release of the series *The Secret Life of Mormon Wives*, interest in “wives” on Pornhub skyrocketed.Searches for the terms “wife who enjoys sex,” “traditional wife,” and “housewife” increased by 21%, 34%, and 72%, respectively.

At the same time, in keeping with the series' theme, there has also been an increase in searches related to border violations:"cuckold" (+8%), "wife swapping" (+6%), and "threesome with a wife" (+12%).** Interest in “Mormon wives” has also increased significantly: “Mormon wife” (+71%), “Mormon sex” (+92%), “Mormon missionary” (+68%), and “Mormon threesome” (+122%).**

Office Romances

As employees returned to the office after the pandemic, interest in “coworkers” on Pornhub rose by 92%.Searches for the phrases “sex in the office,” “office fantasy,” and “office orgy” increased by 31%, 57%, and 19%, respectively.

Their fantasies weren't limited to harmless encounters: "having sex with a coworker" (+69%), "getting a blowjob from a coworker" (+55%), "office romance" (+25%), and "a coworker who cheats" (+71%).**

The Olympic Games

The 2024 Summer Olympics in Paris had an impact on Pornhub's traffic, increasing the number of visitors from France. France ranked second in terms of traffic this year. In addition, there was a surge in search queries related to sports and sexuality: "sex at the Olympics," "naked Olympics," "athlete" (+88%), "gymnastics" (+79%), "swimmer" (+101%), and "volleyball" (+165%).**

Animated Fantasies

Anime has remained a popular genre on Pornhub for the fourth year in a row. "Hentai" is the most popular search term in the world, and "anime" moved up 4 places to 7th place.

Searches for animation are up 28% this year, and searches containing "3D" are up 19%. Among the most popular search terms were “realistic animation” (+78%), “gay animation” (+23%), and “Rule 34 animation” (+15%). Rule 34 refers to the pornographic versions of something—for example, characters from video games or comics that are not typically associated with pornography.

"Hawk Tuah"

Hayley Welch's viral video, in which she describes the "Hawk Tuah" sex move, led to an explosive increase in search queries related to spitting. There were 10 million searches for the phrase “hawk tuah” on Pornhub.

Queries for "spitting on a dick" increased by 233%, "spitting" - by 28%, and "sloppy" - by 36%.

Other Interesting Facts

• "Hentai" remains the most popular search term in the world.
• In the U.S., "hentai" surpassed "lesbian" for the first time and took first place.
• "Pinay" (a woman of Filipino descent) ranked third on the list of the most popular search terms.
• Angela White topped the list of the most popular porn stars.
• The average time spent on the website per visit decreased by 29 seconds to 9 minutes and 40 seconds.
• Women spend 17 seconds more on Pornhub than men do.
• The "MILF" category became the most popular in 2024.
• The percentage of women among Pornhub visitors has risen to 38%.
• The average age of Pornhub visitors is 38.
• Generation Z (ages 18–24) most often watches vertical videos, hentai, and video games.
• Смартфоны остаются самым популярным устройством для просмотра Pornhub (90,5% трафика).
• Android has surpassed iOS in popularity among mobile devices.
• Harley Quinn has become the most popular character in movie parodies.
• Fortnite remains the most popular video game on Pornhub.

Overall, Pornhub's data for 2024 shows that our sexual interests are shaped by a variety of factors, ranging from pop culture to world events.