Artificial intelligence (AI) is increasingly making its way into various areas of life, and the porn industry is no exception. AI can be used to create deepfakes—realistic images and videos featuring people who do not exist. Such deepfakes are becoming increasingly popular on adult platforms such as OnlyFans, as they can perfectly match viewers’ fantasies.

The introduction of OFM IA (OnlyFans management using artificial intelligence) is changing the traditional approach to managing OnlyFans accounts. Whereas managers used to act as intermediaries between real models and their audience, they can now create virtual models using AI. This simplifies the content creation process and makes it more profitable, which attracts many young entrepreneurs.

However, this new business approach raises serious ethical and legal questions.Entrepreneurs who often operate out of Dubai—where taxes are low and regulations are liberal—are actively promoting OFM IA. They publish free guides and offer paid courses on creating and managing virtual models.

The problem is that photos and videos of real women are often used to create deepfakes without their consent. The victims include both models working in the porn industry and ordinary women whose photos end up online. The creators of fake accounts use stolen images to create content that is then sold on paid platforms.

Investigations by journalists show that the scale of this problem is enormous. There are already over a thousand accounts on Instagram with AI-generated content. The authors of such accounts share tips and strategies for making money on "AI prostitution" in Discord communities.

This situation raises serious concerns, as social media could become a space where artificial intelligence overshadows real people. Real OnlyFans models are already facing competition from fake accounts.

Creating fake accounts using other people's images without their consent is illegal, but platform owners are either unable or unwilling to stop this flood of content.