The Australian pop star's new video hit the internet just as his fourth album, “She’s the Best,” was being released. We explore why “FF” is more than just another beautiful video that racked up over 1 million views in 24 hours—it is a manifesto for loneliness in an age of romantic expectations.
Yesterday, October 9, Troye Sivan unveiled his new album to the public “She’s the Best”, marking the release with a brand-new music video for the track “FF”.
The release immediately caused a stir among fans and music critics. While the previous singles from the new record leaned toward club energy and a bold pop sound, “FF” (which stands for “F*ing Forever”) takes fans back to the roots of Sivan’s work—poignant, deeply personal queer melancholy that many will remember from his early releases.
About the “FF” Music Video and Its Meaning
The music video’s visuals immerse viewers in a unique atmosphere. It was filmed on Fire Island, the legendary American resort that has remained a historic haven and cultural hub for the LGBTQ+ community for decades.
The video captures the serene coastal aesthetic, summer bliss, cozy rooms steeped in twilight, and piercing, wistful gazes. Actor Felix Mayr stars alongside Troye in the video.
Sivan himself describes the track with complete candor:
“It’s a song about boundless love for a man I haven’t met yet. Or at least, that’s what it feels like. It captures me at the height of my longing for intimacy—about how lonely it is to love someone who hasn’t entered your life yet. It sounds like a vow, but really, it’s just a prayer and a wish.”
The video and song hit the mark perfectly: critics note that the track’s final chords sound like a desperate mantra, filled with the pain of waiting and the hope of a long-awaited encounter.
Who Is Troye Sivan, and Why Is the Whole World Watching Him?
Troye Sivan’s path to becoming a global pop icon is unique. Born in Johannesburg, South Africa, in 1995 and raised in Australia, he followed a classic internet-era trajectory: from a popular YouTube vlogger and indie musician to a bona fide entertainment star.
Many also remember him as an actor—most notably for playing the young Wolverine in the blockbuster “X-Men Origins: Wolverine” (2009).
In 2013, Troye came out as gay, becoming one of the most influential and authentic voices of today’s queer youth. His music blends atmospheric indie pop, club beats, and deeply candid lyrics about the body, identity, self-discovery, and love.
Sivan’s albums (including the breakthrough «Bloom» and the worldwide smash «Something to Give Each Other» featuring the hit «Rush») regularly earn prestigious nominations (including Grammy nods), billions of streams, and critical acclaim.
With the release of the record “She’s the Best” and the “FF” video, Troye proves once again that he can walk the line between bold pop provocation and subtle, vulnerable poetry that resonates with millions around the world.
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